Can roots tourism build social justice? A case study of travellers to Ghana provides insights
The Year of Return – 2019 – was a tourism campaign to commemorate the 400th anniversary of the first slave ship landing in America. It was an instance of “roots tourism”, which appeals to travellers to visit a destination on the basis of their ancestry.
Roots tourism is an emerging concept that enables people to visit places where their ancestors lived. Alana Dillette argues that this trend could not only help the travel industry but also promote social justice in countries like Ghana.