How women are making it big in business via WhatsApp-based social commerce
Social commerce is not a new concept in the country major chunk of social commerce existed only in the fashion, beauty, and retail industries. Today, social commerce is gaining popularity for one of the fundamental aspects of life – fresh food. Fresh produce such as fruits and vegetables have become the most in-demand products as people switch to healthier ways of living and are eager to know the source.
We often think of tech as Big Tech, though it reaches into places that are much smaller. This article discusses women as a part of small-scale social commerce outside of the biggest cities in India.